We're not daft. If you join up, then mention that you've 'found' a site that's obviously yours, but you're pretending that it's great and posting it for our assistance, it will be deleted.
We really, really don't mind you advertising your own site, but it must be done in the Pimp The Link section. If it's in there, it will stay. If it's in any other section under the guise of 'a great site you found', it will be deleted.
We don't like liars, but we don't mind people being honest.