Some time ago I read a review of this plug in from this site.
It is a post production tool to give video a 'film' look. I am doing a 'proper' 10 min drama and want a 'look' for the film and I had been laboriously twiddling curves, saturation, brightness, glow ect ect and getting nowhere fast, this plug in just gives you what you need.
I got the demo, and it is truly must have. It makes sterile raw footage look great. 350 dollars is pricey for a plug in but I am planning a purchase soon.
Those with fat wallets should check the demo,
Those with thin wallets will only be torturing themselves.