I got an email from YouTube say a number of things. One in particular was that they are starting a charged service to get rid of the ads ! Would you pay ? I wouldn't.
Your fans want choices. Not only do they want to watch
what they want, whenever they want, anywhere and on any device they choose, they
want YouTube features built specifically with their needs in mind. Over the past
several months, we’ve taken bold new steps to bring these experiences to life.
Since inviting hundreds of thousands of fans into our YouTube Music Key Beta,
we've seen tremendous engagement. And we've seen an equally enthusiastic
response for our new YouTube Kids app, designed to give families a simpler and
safer video-viewing experience – it’s already crossed 2 million installations in
less than a month.
We’re excited to build on this momentum by taking
another big step in favour of choice: offering fans an ad-free version of
YouTube for a monthly fee. By creating a new paid offering, we’ll generate a new
source of revenue that will supplement your fast growing advertising
So what’s next?
Launching a new paid offering will require us to update your terms through
your Creator Studio Dashboard – a process that should feel
familiar to anyone who went through a similar process three years ago when we
began distributing and monetizing your content on mobile devices. Today, mobile
represents over half of all watchtime and mobile revenue has increased by 200%
in the last year. Just as with mobile, we’re confident that this latest contract
update will excite your fans and generate a previously untapped, additional
source of revenue for you. Please look out for our notification, review it and
let us know your thoughts.
It’s an exciting year for YouTube, as we push
ourselves into uncharted territories. But we continue to be guided by a desire
to deliver the choices fans want and the revenue you need. By working closely
with you, we know it’ll be a successful journey.
The YouTube Team