We're always bleating on about copyright here. Using work without permission sucks, but it's normally just for a bit if fun, right? Not so for Nikon. For the launch of their new camera, some bright spark borrowed some footage. Without permission. Which was likely shot on a canon. By someone sponsored by canon. Oops. http://thedigitalvisual.com/a-huge-nikon-no-no-canon-5d-mark-ii-fottage-used-to-promote-the-d800
Seems this kind of thing happens more and more often in the digital age. On leading newspaper works on the ground that they need a picture fast to go with the headlines, so use thd image and then wait for someone to claim copyright.