Right this is a draft of a quick ad, for a new web app, I am working on. Now this is pretty much at the starting stage, getting the timing sorted with the sound scape etc. As always looking for criticism but also some ideas really. The initial text that pops up on screen I really do not like and would love to know how you guys would try and approach it. Also with it as it is, do you get a sense of what the app is about? The aim is to get the message across and the client wanted the clash of calm sound with upbeat and exciting footage, was a bit weary of the idea at first but I have fallen to like it (or I have just got used to it)?!
Trying to keep it as short and clean as possible. Thanks in advance for your comments