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Thread: video production promo

  1. #1
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    Default video production promo

    Trailerfitter video production - YouTube

    MIne... and I am not happy with it. I just grabbed some 3D templates out of Final Cut and lashed together something but I don't think the message got through, I want to say that we are no ordinary production company but specialise in mechanical corporate videos... Doesn't sound right does it?.. What I mean is we would be dest in the field of automotive, trains trucks and anything that is tecnical and not weddings!!!... anything I can do to make it right??

    This is my show reel for 2011,...wouldn't guess we like land rovers??
    TRAILERFITTERS TOOLBOX on youtube 2011.mov Showreel - YouTube

    Any comments critisisms welcome...
    Last edited by TFV; 08-15-2011 at 09:52 PM.

  2. #2
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    If you're not happy with it, then it's not right.
    A couple of thoughts immediately hit me.

    1. The "Connecting with video" is both a crap message (for your stuff) and a dreadful corporate look silhouette that looks nothing like what you video.
    2. Once your Trailfitters Toolbox logo apperaed (perfect logo for you, by the way) with the moving wheel, then the wrench, it immediately looked better.
    3. I didn't find the templates for the examples of what you produce bad, but the images themselves should contain much mor movement - they look like stills.
    4. Personally I'd drop the "can" - "We produce ... " is much stronger than "We can produce ..."

    But whilst I didn't particularly like the very opening images, I did like the idea and the sounds and I think you should go further down that route combining it with your statement above.

    A sort of combination of the "Ronseal - it does what it says on the tin" slogan (how brilliant was that - to get adopted into the English language so quickly?) and "Yorkie - it's not for girls"

    So, something along those macho lines: "We product videos for all sorts of media: Videos of Trucks (bang), of 4x4s (bang), Service Vehicles (bang); of heavy machinery (bang) ... Trailfitters Toolbox. We don't do weddings"

    Give a decent script writer 5 mins and they'd do a far better job. But that's an approach you might consider?


    As for the showreel. Sorry I ddn't watch it all as I wanted to comment on the promo. But the reversed shoty of the landrover jumped out at me (reversed number plate) You won't get away with that if I spot it.



    EDIT: I've just spotted in another thread you say you've already got "We don't do weddings" on your website. So why isn't it already in your promo? You obviously recognise it as a great line (which it is).

    Time for a re-work.
    Last edited by TimStannard; 08-15-2011 at 11:11 PM.
    Tim

  3. #3

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    May be I will take you up as my marketing manager Tim. I like that idea.

    I would add some live voice work that you've done. Just little snippets like. "Here's a tip just stick your screwdriver in here before turning your wrench". I would go out and film some different types of vehicles otherwise it looks like you only film Land Rovers. I know you showed those stills at the beginning but I would have preferred to see video. Also I found your text at the end very confusing.

    Have a think why your target customer base would want a video and then in the showreel tell them you do it. For example training, product showcase or what ever you can think of.

    Just some thoughts off the top of my head. Hope it helps.

  4. #4
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    Hi Guys, yes we don't do weddings...unless we are paid. Guys thank you for the comments. Tim,..... I cannot see why a flop or a reverse shot is criminal,..I do that to stop the number plate from being cloned...its easier than blurring out the plate which looks a bit crime-watchish. Points taken. The Ronseal Idea will work . I want to actually divide my service into definite areas.. Selling houses by video is another one to explore but I need to keep these things separate because I don't think people would want a Grant Mitchell type bloke doing the more delicate sort of work. My passion is Land Rovers and there is a big after market there aimed at enthusiast by yeah in this present economic anything goes. I need to get out there with the camera again and have a good rethink on what I am offering...Industrial and plant along with heavy vehicles should bring it into balance...

  5. #5
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    [QUOTE=TFV;166901I cannot see why a flop or a reverse shot is criminal,..I do that to stop the number plate from being cloned...its easier than blurring out the plate which looks a bit crime-watchish. [/QUOTE]
    I'm not saying it's criminal, just it jumped out at me and I suspect will do so to others - even if they don't immediately spot what's going on, it will just look "wrong". The number plates issue is a tricky one as blurring them again draws attention to it. However, I think people are used tos eeing this as it might even be positive (along the lines of "This guy obviously respects his clients' privacy/takes security seriously").

    You're absolutely right to keep the different areas of business separate. If you look like you specialise in a niche market, you're sure to get more gigs.
    Tim

  6. #6
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    Thanks yeah but it is going to be a bit of a logistical nightmare. Now I am just polishing of a DVD I am doing for free...( shock_) The next project on the cards is to think then script a promo video and do it professionally. I am thinking of getting the deep rubbly voice type voice over to get it right....

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