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Thread: Garage Promo

  1. #1
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    Default Garage corporate video for their website.

    Well here goes...Is it effective? I have 3 short videos to do and we will be filming the customer satisfaction section on thursday...this is the first. I have to do this for a friend of mine so they can put it on their website. Hopefully there is impact there and getting the garage image over as one of competence. Is it shown here? I personally think it is a bit too busy but there is a level for everyone fro discerning Land Rover owner fanatic who knows what his engine looks like to the never looked under a bonnet type client. I know the initial fonts are pants but.........................click link..

    YouTube - presentation JE. Land Rover Specialist Kings Lynn
    Last edited by TFV; 04-17-2011 at 07:27 PM.

  2. #2
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    Default

    Thanks,...... nice to see a mass of replies..

  3. #3

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    Hi,

    I like the small green frame with clips in the right top corner, THAT´S GOOD

    My tips:
    - Less animating texts
    - Organize texts and icons.. I know you have to show lot of information. This is maybe crap idea from me

    Its effective, only think is animation of texts. But this is just my idea.
    Its good promotion

  4. #4
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    Quote Originally Posted by TFV View Post
    Thanks,...... nice to see a mass of replies..
    Blimey TRV. Give us a chance. How many people comment on vids here regularly, maybe a dozen? I'm on here every day an I hadn't seen you vid yet.
    And have you commented on my last video? It's been up here for two weeks.
    Tim

  5. #5
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    Quote Originally Posted by TimStannard View Post
    .
    And have you commented on my last video? It's been up here for two weeks.
    Wel I have just watched it and commented on it up.. I found your video lacking in violence , blood or guns which is fine by me!!!

  6. #6
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    Quote Originally Posted by TFV View Post
    I found your video lacking in violence , blood or guns which is fine by me!!!

    I see you took my less than subtle hint and took time out to comment on a few others as well. Cheers!
    Now, to business.

    I too liked the PiP offset at an angle. i'm not 100% sure about the day-glo green border, but I'll not hold that against you.

    The message here is really in the text - listing what services are available etc. The pictures are really just wallpaper. I think you've chosen a selection of suitable shots which you change frequently enough to prevent them becoming boring but not so frequently as to be a distraction.

    The green glow in the middle of the screen (later orange) - bad idea. I found this a major distraction. My eyes were constantly being drawn away from the text towards it - I felt I was meant to be looking at or for something there.

    I liked the icons. We're all sed tos eeing these all over dashboards/posters and it provided a very good way of ensuring the overlays were't text only.

    Watch the text. Some of it seemd to be placed randomly and some seemed to be consitently in the same place. You needto decide on one or the other. The main font was a good choice. but watch for changes in size. Aim to use two or three maximum sizes and ensure that all those delivering the sametype of message (eg different types of service) are of identical size.

    The music: i liked it to start with, but found it very repetitive. I thought it was more suited to music which could be dipped under a voiceover as it had no strong melody, just a driving rhythm.

    Speaking of voice-over. Why not? This would need to be very carefully planned to complement but not simply repeat the text on the screen. Maybe the owner could do a personal bit - "I'm Fred Bloggs and I've been servcining and repairing vehicles belonging to the businesses and residents of xxxx and the surrounding areas sin 1979. Back then most of the work was blah blah balah, but of course a lot of that has gone computerised since them and xxx has invested heavily in the technology required to keep modern vehicles in top condition."

    Well, that sort of thing. Maybe not!
    Tim

  7. #7

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    i viewed this a though a potential customer looking for car repairs.

    TBH, i found it a too busy and distracting. just too much going on and easy to miss dtuff.


    viewing to offer critique


    i found it a bit dark, especially the main video. was this your intention to direct us to concentrate on the PIP box ? that's difficult to do with all the icons and text floating about.
    incidentally i really like the icon (and text) stuff just not with all the other stuff going on.

    not keen on the zooming in/out especially as it wasnt very smooth.

    liked the music and thought it worked well with the on screen "action"

  8. #8
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    Quote Originally Posted by enc View Post
    i found it a bit dark, especially the main video. was this your intention to direct us to concentrate on the PIP box ? that's difficult to do with all the icons and text floating about.
    I'd assumed the opposite! As I'd said above:
    "The message here is really in the text - listing what services are available etc. The pictures are really just wallpaper."

    Pray tell, TFV, who is right?
    Tim

  9. #9

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    Well I agree with some of Tim's points but also with enc that it was too busy. You would have to view it a number of times to catch it all, which is not really what an ad is for. I would get rid of the green and then orange and just reduce the opacity of the whole track so you can see it's there but it's darkened enough to keep your attention on the text. Put a black border on the PiP but don't keep it on screen all the time. Remember less is more.

  10. #10
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    Quote Originally Posted by TimStannard View Post
    I'd assumed the opposite! As I'd said above:
    "The message here is really in the text - listing what services are available etc. The pictures are really just wallpaper."

    Pray tell, TFV, who is right?
    HI yes,.... the intention was to darken out enough the background so it acted as just that a live back ground . It is directed at Land Rover owners and that in itself is very problematical since there are so many different levels in that ownership, some want to see what you know first where others, with more modern cars want to know the garage can do the job at the right price..

    The green / orange and red you must have seen at traffic lights? I like it. The colour idea was developed when fitting the nuclear style boarder around the "Open chinese kitchen type video clip" to enhance rather than distract... I think you are right Midnight the border is a bit much.( I got the colour idea after watching the review of the new FCP X .. some of the interface is that wonderful colour).. I have in mind that this will also be played over and over again on there new local advertising TVs we are seeing in doctors surgeries so there is much to see. Perhaps the repetition will show all the detail but yeah not on a website. The point about a talk over would be nice but at present I am undergoing speech therapy to remove some repetitive words like "okay" and "all right" : but yes, it definitely should have that element too. Thanks very much for the comments .. very appriciated. A second third and forth pair of eyes often is vital when doing work.

    . Tim I did answer to about 10 videos when I uploaded mine ( I also
    took a peek at Midnights corporate video on his website.) ... next time I will definitely look for yours first!!...

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