If, for example, I have a picture of a tire, and I wanted that tire to "roll" from left to right on the screen, how would I do that?

If I just key frame it in various positions, it doesn't seem like I have any control over whether it spins counter-clockwise or clockwise, so it can end up looking spastic. On the flipside, it can take forever to keyframe it so it looks natural.

Does anyone know of an effect that can do this?

Thank you!!!