I attended my first bridal show in England just a few days ago. It was well attended by brides to be and I had a good afternoon chatting to lots of people. I gave away 70 information packs containing a leaflet and demo disc in a cool envelope. Many of the brides seemed to be interested in what I was offering. I offered an extra discount incentive if they booked in the next couple of weeks, but so far, just two people gave contacted me.
Am I being unrealistic to expect more interest, or is it just that wedding videos, even though lots of people took the info pack, comes down the list of priorities in terms of the timeline approaching the wedding (i.e. venue 1st, photographer 2nd, dress 3rd etc)?
I didn't try to get people to book at the bridal show as I didn't want to seem pushy. I wanted them to go home, read the info, watch the DVD and then book!
But, I was hoping for more than two emails by now! If you give out 70 demo discs, how many bookings would you realistically hope to receive? I know my demos are good as when I send them by post, people are often happy to make a booking.