Pictures - Maybe just a bit too much track motion, bit too busy.
Text - Nearly a hit, just a miss. Nice text effects, very fashionable and contemporary, but overdone. Too much, makes the text hard to read, and it's all too fast. I hated the extreme track motion on the text - made an otherwise classy edit look cheap.
Like I said nearly very presuasive - and these are hard to pull off.
Looking at the wider picture - the whole ' pity the poor, feel guilty? Good. Give' message is becoming a bit of a cliche. Thinking of new ways to say old things is the trick.