SAN JOSE, Calif. - Sept. 27, 2004

Adobe Systems Incorporated (Nasdaq:ADBE) today introduced the Digital Negative Specification, a new unified public format for raw digital camera files. The company also launched a free software tool, Adobe DNG Converter, that translates many of today's popular raw photo formats into the new .DNG file format, compliant with the Digital Negative Specification. Technology leaders, major customers and professional photographers today endorsed the new specification.