Instead of using the word 'amateur' to describe a non professional who uses video as a hobby rather than a full time job, how about changing it to 'non professional' or what about 'digital video creative'? It's just that using the word amateur conjures up a certain image of a person when you hear that word.
So how about dropping the word amateur for something more positive and move the status of hobbyists up a notch or two on the food chain? I think any other word rather than amateur would be better. It might also attract interest from television companies or film companies, but you guys who are either in that line of work or associated with it could comment better on it.