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Thread: Primera Announces LX400 Color Label Printer for Short-Run Label Printing

  1. #1
    Join Date
    Nov 2003
    Blog Entries

    Default Primera Announces LX400 Color Label Printer for Short-Run Label Printing

    The LX400 Color Label Printer prints high-resolution, full-color labels for specialty foods, office and industrial products, retail tags, coupons and tickets.

    PLYMOUTH, MN, USA (January 16, 2007) — Primera Technology, Inc., a leading developer and manufacturer of specialty printing equipment, today introduced its LX400 Color Label Printer.

    The LX400 Color Label Printer is an inkjet-based printer designed to print short-run, full-color labels at up to 4800 dpi print resolution. The LX400 prints full-color photos, text, graphics and bar code labels. Printed labels are virtually scratchproof and waterproof.

    Applications include short runs of primary product and box labels for specialty and gourmet foods, wine bottles, coffee bags, cosmetics and personal care products, water bottles, private label products, gift baskets and more. A wide variety of retail, office and industrial companies also print labels on demand for photo stickers, premium items and hazardous materials. An optional Media Cutter Accessory can be used to produce full-color tickets and tags for admissions tickets, retail coupons, photo visitor badges and many other specialty applications.

    Substrates include semi-gloss and high-gloss materials in both paper and polyester. Label size is as small as .75” (19mm) wide and .75” (19mm) long up to a maximum of 4” (101.6mm) wide and 24” (609.6mm) long.

    The LX400 is easy to set-up and operate. It comes equipped with printer drivers for Windows® 2000/XP/Vista and Mac® OS X version 10.2 or higher. NiceLabel™ SE, Primera Edition label design software is included for Windows users. Mac and Windows users can also create graphics in any popular label design software. The LX400 interfaces to either a PC or Mac with a USB connection.

    Low Price with High-Quality Results
    Primera’s LX400 sells for just € 1249 (₤ 824) MSRP. Everything a user needs to get started printing labels is included: the printer, full-color ink cartridge, USB cable, AC adapter, NiceLabel SE, Primera Edition label design software, operator’s manual and a sample roll of high-gloss paper label stock. All common bar codes are included in the NiceLabel SE software, including UPC, EAN, Code 39, Code 128 and 2D bar codes such as PDF417. A replacement ink cartridge is € 41 (₤ 27) MSRP. An optional Media Cutter Accessory is available for € 516 (₤ 340) MSRP.

    The LX400 is available in more than 85 countries through Primera’s Authorized Resellers and Distributors.

    About Primera Technology
    Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including the LX-series label printers and the Disc Publisher-series CD/DVD duplicators and printers.

    More information about Primera, its history and products is available on the Internet at or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at Visit Primera Europe at or at

  2. #2

    Smile Label Printing

    Hi there,

    Very interesting read your post was am glad i managed to find it. On the subject of label printers i would have to admit i never had much luck with mine, i spent more time messing around with the printer than getting my labels to print. I actually now use a british labels company for my [link removed] needs as i don't have the time to mess around with printers and the quality of their printing is excellent.
    Last edited by Marc Peters; 05-09-2008 at 09:03 PM.

  3. #3
    Join Date
    Nov 2003
    Blog Entries


    Forgive my cynicism, but you liked it so much that you thought, "I know, I'll go to the effort of search Google for forums with posts vaguely related to printers, register, and post it there".

    And yes, I may be accused of having too much time on my hands for doing this, but...

    The email address used to register took me to the website DNAPL expert Dr Adrian Steele UK DNAPL consultant. This contained a CV for one Dr Adrian Steele (apparently an expert in contanimation of groundwater). A whois look up showed that the administrative contact for SELFADHESIVELABELS.COM is one Adrian Steele. Oh, fancy that?
    Last edited by Marc Peters; 05-09-2008 at 09:02 PM.

  4. #4


    Great post on printers. I am currently starting up producing and printing my own barcode labels. I have been told the Zebra LP2844 is a very good label printer, but also the Printronix range has been recommended to me as well. Which in your opinion would be the best to go for?

    Many thanks in advance

  5. #5


    I have bougt since 1 year this LX400 of Primera and we have always bigs problems like the printer once time print

    with the left margin outside of the label , outside of the size of the label , and label after label, the printer change

    the left margin print out side, and don't print all the label , or change the top of form. we have call many time

    PRIMERA, and they said always, it is very strange..; your are the first company who said that..

    We have change the LX400 ( it was under garanty) , put the printer on Windows 98, Windows XP, wWindows Vista,

    and it is praticaly imposssible to print correctly the labels. The problem is always the same no correct label!! We have

    lost hours and hours to try to print correctly...., change le offset printer, restart, the computer, change of computer,

    update all the softwares on the website of Primera .. nothing works

    Or the label is printed with a large marge , and we lost the text, and on the second it print with an other marge, it is

    impossible to print 20 labels in continu.

    I have meet yeasterday a professionnal of the printing who said to me.. oh yes when the LX400 is not out of order, it

    is good.. but i have also the same problem....

    This printer is not a professionnal one, the software is not good, and must be finish. If you want to buy a color label

    printer... don't buy the LX400... for the moment it is not a good product....


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