Disc Publisher™ SE Blu™ sets new price/performance benchmark for publishing Blu-ray Discs.

PLYMOUTH, MN, USA — Primera Technology, Inc., the world’s leading developer and manufacturer of CD, DVD and BD duplication and printing equipment, today announced its Disc Publisher SE Blu.

Instead of producing Blu-ray Discs one at a time, the Disc Publisher SE Blu automates the entire burning and printing process.* An advanced, sixth-generation robotic mechanism is used to transport discs into the built-in Pioneer® BDR-101A Blu-ray Disc/DVD Recorder.* After recording, each Blu-ray Disc is individually inkjet printed direct-to-disc in full-color at up to 4800 dpi resolution.* Up to 20 discs per job can be produced automatically and hands-free.

Typical applications include high-definition video, digital movie post production as well as game development for the Sony PlayStation®3 (PS3).* PS3 is scheduled to be introduced in November 2006 and supports only Blu-ray Disc media for all new high-definition games.

The Disc Publisher SE Blu is fast and easy to set up and use.* It connects via USB 2.0 to any PC running Windows® XP/2000.* Disc Publisher SE comes equipped with PTPublisher™ SE duplication software. Developed by Primera and powered by Sonic Solutions, PTPublisher SE offers a complete, professional disc duplication solution that is easy to use. It supports both Blu-ray Disc and DVDR media.* SureThing™ CD Labeler, Primera Edition, is included to make direct-to-disc labeling fast and easy.

“We’ve been asked by dozens of video production houses and PS3 game development companies to produce an entry-level, short-run disc publisher for Blu-ray Disc Media,” said Mark D. Strobel, Primera Technology’s Vice President of Sales and Marketing.* “We’re pleased to be able to respond with our new Disc Publisher SE Blu.* It’s the world’s most affordable all-in-one disc publisher for BD-R and DVDR media.”

The Disc Publisher SE Blu is priced at € 2582 (£ 1700) MSRP and is available immediately through Primera’s resellers and distributors in more than 85 countries.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world’s leading developer and manufacturer of CD/DVD duplication and printing equipment.* Primera is known for its Composer® line of CD/DVD duplicators, Signature® line of CD/DVD printers and Disc Publisher line of CD/DVD/BD publishers including the world’s best-selling Disc Publisher SE, Disc Publisher II, Disc Publisher Pro and XR-Series.

More information about Primera, its history and products is available on the Internet at www.primera.com or by calling 1-800-797-2772 (USA and Canada).* Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677.* E-mail to sales@primera.com.* In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primeraeurope.de. Visit Primera Europe at www.primeraeurope.de.