Wedding videography's a lonely business and it's easy to feel isolated. Even a hardened videographer's at the mercy of technology, and the ability to borrow a camera at short notice could be a life saver. Or you may just need advice on how to tackle a new problem. By joining an association of videographers, you're no longer alone and can easily call on the invaluable experience of others. At least that's the motivation of many for joining a professional organisation, but with so many free forums offering advice, professional organisations need to offer more than just an opportunity for exchanging ideas. There are currently two large organisations in the UK for professional videomakers: the APV and the IOV. Both of these aim to improve standards with the professional videomaker industry and both offer accreditation and annual rewards. On the surface both would seem to offer identical services, but it seems there's subtle differences between the two which may make one organisation more suited to you. Just as importantly, are either organisation for you?