How do you produce a GOOD promotional video...?

**Bansaw** · 03-17-2009, 01:19 PM

I have been asked to do a promotional video.

Does anyone know of any good teaching resources that will help me understand the key elements in how to produce an impactful promotional video?

Thanks,,

**Chapman Photography** · 03-17-2009, 04:34 PM

Thats not a simple question.. theres a lot of elements.. lighting, camara work, the talent etc.. Look at commercials on tv.. they show the newest trends.. if its an interview style promo.. watch things like 20/20 and 60 minutes..

**Nikosony** · 03-17-2009, 09:40 PM

What is your video promoting? What is the subject matter? Who are your audience?

**Video Production** · 04-02-2009, 10:10 PM

I recommend you read "Making Videos For Money" by Barry Hampe. This book will take you through all the steps involved in producing powerful promotional video productions.

Video Production Melbourne

**Mike Thorpe** · 04-04-2009, 06:54 AM

Originally Posted by Video Production

I recommend you read "Making Videos For Money" by Barry Hampe. This book will take you through all the steps involved in producing powerful promotional video productions.

Video Production Melbourne

Recommend or promote? We don't mind people promoting their stuff on here, but if it's something you have an interest in, please be honest :-P

**Rembrandt Rob** · 04-04-2009, 08:46 AM

Before you think of "Making videos for money" (How often have we heard that phrase on these forums. The best way to make money is to write a book telling people how to make money and then get people to buy it)

The best book (which most of the guys here have read and recommended) is "The Video production Diary" by Des Lyver. Buy that first, it's worth it.

Amazon.com: Basics of the Video Production Diary (Basics of Video) (Basics of Video Series): Des Lyver: Books

or the follow-up: "The basics of Video production".

Amazon.com: Basics of Video Production, Second Edition: Des Lyver, GRAHAM SWAINSON: Books

**Video Production** · 04-04-2009, 08:54 AM

Mike Thorpe, The original poster asked:

Does anyone know of any good teaching resources that will help me understand the key elements in how to produce an impactful promotional video

?

This is a resource that I found helpful in better learning how to produce an "impactful promotional video." I have no personal connection or 'interest' in the book other than I found it to be a useful resource.

**Mark W** · 04-04-2009, 02:29 PM

I read the des lyver book ages ago and a few times since - seconded.

AND......

You have bitten off more than you can chew.

Get the skills then do tha job - not the othewr way round. Sure we all learn all the time and I often do the same - but I dont say yes to jobs I have no idea how to do - and I am honest with clients about my limits - to do otherwise is to trade dishonestly and unprofessionally.

How would you feel if your plumber got professional boiler fitting advice from a DIY forum?