my new gig filming site - Page 2

komatoast · #11 (**permalink**) 09-23-2006, 05:58 PM

cheers mark thats was some good advice!

guru - god knows where you film your vid - sabotage?! come on!
"If you think that editing is "pretty easy" and the only part which needs extra thought are the screen shots, then maybe you should stay amateur." - yes editing live events with only 3 running track of video is easy as there is no syncing up after you line them all up at the start.... im sure you must have done this kind of editing before!

it seems like you are thinking this is my main source of income? - im a graphic designer by trade, i have a mortgage to pay for

turn media: thanks for the licensing info i shall have a good look at that, although i think it should be ok as we will not be selling the DVDs, the band will buy direct from us and sell them on themselves.

i really do understand that £250 is very very cheep - and is a trail offer at the mo. Also we are a very young video productions company and are still in need of equipment. the way we say it at first was we need to start somewhere and need funds for equipment soooo by doing some cheep gig DVDs we can fund new equipment and move into other things.
the idea is to produce our own stuff and not have to deal with bands, cos lets face it they are crap at coughing up money!

Marc Peters · #12 (**permalink**) 09-23-2006, 06:13 PM

The Guru mentioned a word I've never heard outside of an economic text book, "dumping". Essentially this is offering products or services far below what they realistically cost and "doing someone out" of a fair price.

That's not to say you're setting out to upset the market equilibrium price, but at £250 for a LOT of work, you will soon get bored, frustrated and jack it in. Now this doesn't sound like a problem, but there's hundreds of other people with similar ideas who are also pushing the market price for such work down.

One could argue that you're not operating in the upper end of the market, that you're catering for those that can't afford 2k. The problem is that the market isn't clearly segmented due to the lack of consumer knowledge surrounding the product. Everyone instantly recognises Lidl as a low quality brand and you know what you're getting. The problem with video services is that it's somehow percieved that a video is, well, a video. So all video services get lumped into the same category and the guy pimping himself out for 250 stands up against the guy justifiably charging 2k.

So which price is right? Well, the market ends up reaching an equilibrum price based on the supply and demand. Given that the video is often at the luxury rather than essential end of the list, the price people pay is largely dependant on the money they have left. so yep, industry prices go down.

You're undervaluing your service and I guarantee you will a) attract people that want the world for pennnies (it's the law of catering for the penny pinching market) and b) get severly jacked off with doing so many gigs for not really that much reward. And if this isn't a full time occupation, kiss goodbye to a social life.

At 2k a pop, you'd be looking at 8 other jobs to cover the same income. Do yourself a favour and take a long hard look at your business model. If you can produce professional video, and I've a feeling you can, see yourself as a professional.

Andy Lockwood · #13 (**permalink**) 09-23-2006, 07:30 PM

Ok, my final words on this (hopefully!)

Koma... don't feel that everyone is ganging up on you here. It is all solid advice and should be regarded as so. The mountain of opinion from 100% of replies is clear. We all have experience and knowledge to quote from and it is only given to help you, not have a go... please believe me in that.

The licensing issue. As the production company, you and only you are responsible. For instance, Virgin Megastores don't pay the license fees when they sell a DVD or CD, the producer of the work has to. The end seller is not liable in any way. It will be up to you to pay up or risk the possiblilty (however remote) that you could have your ass sued off and face a very heavy fine. Please, please be aware of what you're letting yourself in for. If someone, anyone is selling a DVD you've made, and it has music on, you must cover your backside.

Good luck!

komatoast · #14 (**permalink**) 09-23-2006, 08:17 PM

Originally Posted by Turn Media

Ok, my final words on this (hopefully!)

Koma... don't feel that everyone is ganging up on you here. It is all solid advice and should be regarded as so. The mountain of opinion from 100% of replies is clear. We all have experience and knowledge to quote from and it is only given to help you, not have a go... please believe me in that.

The licensing issue. As the production company, you and only you are responsible. For instance, Virgin Megastores don't pay the license fees when they sell a DVD or CD, the producer of the work has to. The end seller is not liable in any way. It will be up to you to pay up or risk the possiblilty (however remote) that you could have your ass sued off and face a very heavy fine. Please, please be aware of what you're letting yourself in for. If someone, anyone is selling a DVD you've made, and it has music on, you must cover your backside.

Good luck!

thank for your advice and i shall look in to what i need to do.

once again i would like to say they this is a short term offer and is really just a means to get us up and running with some decent equipment, there was never a plan to do some crazy "no frills" videos for any longer than a few months.

thank you all every so much for the advice and help. this has been a real eyeopener to say the least

cheers