Digital Director's Rough guide to making a scripted video.

Runners say that the hardest part of a marathon is training and the hardest part of the training is putting running shoes on and getting through the front door. The hardest part of making a video is deciding to be the producer but in taking on the challenge you’ll learn an incredible amount about all aspects of videomaking and when the project’s completed, the sense of achievement is fantastic.

Without a doubt, the producer is the most important person in any video production. A lot of people assume that the director is in overall charge and makes all the decisions. Wrong. The producer is the one who collects the Oscar for “best picture” and the reason is because he or she took on the task of getting the picture made. Without someone to persuade and push, projects rarely get past the talking stage, let alone to the "put the finished DVD in an envelope and send it to BAVA" stage. This doesn't mean that the producer can't do something else as well, such as directing for example, but it is essential that one person is responsible for the organization and sometimes it takes a lot of courage to be that individual. The rewards however, are more than worth it when you get the applause and credit at the awards ceremony. Don't ever think of failure, you've got to believe that your group's going to win and you're going all out to collect that prize.