I mean no disrespect but if you want your video to look 'completely professional' then you need to have years of expirience and / or a good crew. There aint no simple shortcuts and a few lines here will not enable you to be a 'complete professional'.
Having said that try googling 'rule of thirds' - 'crossing the line' - ' montage ' - ' Continuity editing ' - and so on.....
Also to achieve results like Nat Geo you are looking at a minimum camera wise of a sony pd170 / canon xl1 / sony Z1 / canon XM1h - more likley they will prefer something better like a JVC HD-110, or that new sony that records to cards at 35mbit, XL1 h
Usually the customer will be clear about the format they prefer - have they not said ? ?
Once you have the camera you will also need a tripod and a decent microphone (probably a boom mike such as a sen 416).
If it for tv broadcast then you would really want to shoot in interalace not progressive ( 'film' look).
Also - dont forget the 5 second rule on pans - and if you do shoot in progressive remember to pan nice and slow...
I am not a professional, I suspect a professional answering this would raise more issues that you may not have considored.
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I have two prejudices - I am anti HDV for consumer camcorders, and I eat mooks who claim to be pro wedding vidders and ask dumb questions. www.zaskarfilms.com You tube channel 'zaskarfilms'
JVC DV5001e (big cam), Sony PC6E (tiny cam), Vinten pro5, PAG light, SM58, Sony ECM50, Sony C-76, 0.5x convertors for sony, Rode video mic, Vegas 7.
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