You need to convert it to flv. that's the file format used in flash video's. the swf is just the player.
You could have a go with Adobe Media Encoder as you should already have it and see how that come's out, if not there are a lot of freeware out there, doing a quick google search should bring up a few.
Again with Adobe Media Converter, i have always had decent results out of it, the presetrs are good but i've always changed something in them where it's the codec or bitrate. :L start of with the presets.
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