I think it needs to be more tongue in cheek. I'd go with the style of the last minute a lot ealier after a briefer introuduction to Gary (is it Gary - watched it over 30 mins ago and my memory clearly isn't up to scratch. I love the idea of rolling out gary when refering to the concept - did this get (m)any laughs?
In fact I find the whole concept a bit wierd - only in Canada, eh?
Had to stop myself from saying America then :twisted:
But I think you should go back and edit for a different audience for pure comedy value. "Teaching people how to make instant coffee".
Nice.