Whilst YouTube's done wonders for helping promote user driven content, it's a sad indictment that videos are judged by 'hits'. As soon as a video reaches a tipping point, it becomes a self perpetuating 'draw' to the video; the video must be good, because so many people are watching it. This then becomes the benchmark for judging a great video, and everything revolves around making sure your video get's 'good hits'. If only people put as much effort into their movie making. In fact I'm fairly confident that most videos on YouTube took longer to upload and promote than they did to be created.
It's merely a reflection of the media market though, isn't it? Such a shame. It's not even as if the technically briliant videos get pushed to the top. Could that be what TV becomes?
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