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Old 07-19-2008, 12:33 PM
The Guru The Guru is offline
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The music is awful (Moby should stop repeating stuff from the nineties and innovate more) but the video is very good technically. Well lit and exposed images, nicely edited to the music. An attractive girl, smooth camera movements and a splash of colour. Very minimalist.

Having said that, you'd only watch it once. It's not exciting nor interesting enough to make you hit the "replay" button. So, whereas I can't find anything horrendously wrong, it falls a bit into the "So what?" bracket. Technically, as I wrote, it is very, very well made, but then so are the "Ocean Finance" adverts. There's nothing there which makes you want to watch it again and again and again. This "repeatability" is what music videos must achieve.
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