I am no expert and my advice is not intended to say whats 'right' just what appears to happen.
Screen characters, like music, plot and names are often 'owned' and thier use controlled - However in the context of use for non profit / spoof / fan films custom has shown that recycling characters for fun is ok.
BUT if you made a promo for a company and used a superhero (for example) then the situation is likely to be reversed - getting caught is unlikely but poeople who have been caught have lost money and businesses - RIAA and the rest often take no prisoners.
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I have two prejudices - I am anti HDV for consumer camcorders, and I eat mooks who claim to be pro wedding vidders and ask dumb questions. www.zaskarfilms.com You tube channel 'zaskarfilms'
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