I mean no disrespect but if you want your video to look 'completely professional' then you need to have years of expirience and / or a good crew. There aint no simple shortcuts and a few lines here will not enable you to be a 'complete professional'.
Having said that try googling 'rule of thirds' - 'crossing the line' - ' montage ' - ' Continuity editing ' - and so on.....
Also to achieve results like Nat Geo you are looking at a minimum camera wise of a sony pd170 / canon xl1 / sony Z1 / canon XM1h - more likley they will prefer something better like a JVC HD-110, or that new sony that records to cards at 35mbit, XL1 h
Usually the customer will be clear about the format they prefer - have they not said ? ?
Once you have the camera you will also need a tripod and a decent microphone (probably a boom mike such as a sen 416).
If it for tv broadcast then you would really want to shoot in interalace not progressive ( 'film' look).
Also - dont forget the 5 second rule on pans - and if you do shoot in progressive remember to pan nice and slow...
I am not a professional, I suspect a professional answering this would raise more issues that you may not have considored.
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Lowering the tone of video since 2004. www.zaskarfilms.com You tube channel 'zaskarfilms'
JVC DV5001e (big cam), Sony PC6E (tiny cam), Vinten pro5, PAG light, SM58, Sony ECM50, Sony C-76, 0.5x convertors for sony, Rode video mic, Vegas 7.
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