Every person has a different level of comfort with different ways to archive.

IMO - anyone who would put entire trust in some company's distant server to archive their personal and important family photos or documents doesn't understand the frailty and exposure to loss they are at risk for.

Multiple copies in different formats using different media like we do is okay but not perfect but better than putting our faith in strangers and their storage devices in a distant state or land.

Sure, if someone thinks their personal digital content is so compelling or exciting that they must upload it to some server to share it with the world that's okay but in our opinion that is not a safe way to sole locate archival storage.