Ready to set up your own video production outfit? Video production in Singapore is a vibrant and exciting industry. Bamboo Pictures specialises in the shooting and editing videos for corporate, events, training, marketing and publicity use.

Corporate videos is a genre that borrows from other kinds of familiar presentations that audiences are used to seeing on television, DVD or the cinema. If you are planning to make a corporate video, pick a format that best suit your the amount and type of information you need to convey. Here are some common presentation formats:

The TV commercial
This is genre that is as diverse as they come. You can make them in 15 seconds, 30 secs or 60 seconds spot. Think Superbowl and you get an idea of the kinds of high impact video. The TV commercial genre is perfect for branding your company, product, or services. There's not much time for detailed information so the images, music and storyline is important to convey a positive feeling about your subject.

The info-mercial

This is a long-form TV commercial that focuses on product benefits, testimonials, demonstrations and street interviews. It usually requires a polished presenter but a good voiceover would also work fine.
Applied to your corporate presentation, and you would have a hard-selling piece that covers alot of topics.

The News Package

This is perhaps the most commonly used format for corporate videos. Usually, a voiceover narrates key messages about your product or company. The accompanying visuals may include video footage, animation, charts and graphs, maps, photos. There are usually camera interviews of personnels, customers interspersing the voiceover segments. But unlike real hard-news styled presentation, corporate videos using this format invariably has a music bed running through it.
This format is perfect for a 2 to 10 minute presentation.

The Interview

This is a common genre seen on TV shows like 60 minutes. It is rather inexpensive and easy to pull off for budding inhouse producers. The interviewee can be internal staff or satisfied customers. A few interviews can be stringed together for longer presentations. Talking heads can be boring to watch after a few minutes, so it important to shoot the talk as well as the talker. That means, illustrating what the interviewee says with the appropriate footage. For example, when the interviewee mentions a particular event, audience would expect to see footages or photos from that event as they listen to his/her commentary. Background music added in post-production can jazz up the mood of the interview.

The Sponsored Documentary

If there are complex issues or processes to explain to a captive audience, the documentary can be engaging and persuasive. Documentaries runs much longer than News Packages and so requires signpost or chapter markers to break up and organise the content. Pacing is important to keep the audience interested. this can be done with the judicious use of music and cutaways. Like the News Package, documentaries can include voiceovers, footage, interviews, photos, illustration, charts, graphs, music

The Guided Tour

A colorful personality in the office can add a fun element to an otherwise staid topic. The Lonely Planet treatment can be applied to company profiles, events, venues, products etc. The presentation can be scripted or ad-libed and shots should include lots of handheld and walk-and-talk sequences.

The Movie Trailer

A movie trailer runs for about 2-3 minutes and relies heavily on impactful music, soundbites and a tightly edited script. Movie trailers are great for problem-solution type presentations as there is an inherent drama within such situations. They are also great for stories about trials and tribulations, new inventions, build-up to big events etc.

The sponsored movie

More than mere reenactments, sponsored movie can deliver massive amounts of data over an entertaining hour long presentation. Key information about the company and its products or services can be worked into a fictitional script. Humor is easily acheived by spoofing famous movies and scenes. Make sure there is a pay-off for the audience by writing in good cliffhanger scenes and a rousing finale.

Reality TV

reality TV is perfect for real people, stories, and products. The format usually requires a quest of some sought and an element of competition. Slice of life shows like American Chopper also lends themselves well to explaining a company's operation and market.

Music Video

MTVs are entertaining and runs for the duration of one song (4-6minutes). If the lyrics of a particular song fits the message you want to convey, shoot footage with the lyrics in mind. Corporate videos applying this format can also rely on superimposed text to convey additional information. An animated photo slideshow set to music is one way to put together a quick MTV. Muvee and Memories on TV are excellent softwares that can automatically produce MTVs within a few minutes.