yeah i totally agree the price is bloody silly and £200 would be very reasonable.
i have searched far and wide for other manufaturers but have found nothing :(
i have no doubts that in a year or so there will be all kinds of variations on these things.
personally i think they are such a good idea and would make learning shortcut keys very easy espesially when you are using many progs at the same time. it can sometimes get quite confusing whe you are using photoshop, AF and premiere all at once. this would save me lots of time
(pppssst.... im trying to get a free one out of them..... maybe if i plug it enough they may be kind and send me one out

)