Going the royalties way is quite unusual. Most labels preferr one off payment as just the added paperwork for royalities is stupid.
The only times I've seen royalties go to a production company is when the company are mates with the band.
The Guru is right - Deferred payment is bad.
As to what to charge - Breakdown the costs. Camera & other equipment Hire, Cameramen and othe bods, all expences and you'll start to see it all add up.
Find out what it will cost you the add ontop what you think you can get waway with. - Be prepared to put your mouth where thier money is!
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