Can anyone help me with a shine like text effect?

Here's a sample of what I'm trying to do.

http://www.trapcode.com/movies/smoke.mov


I don't need to have the text rotate or have the smoke effect. I really just want light to shine through the text using Vegas Movie Studio (VMS).

The sample above is a plugin for adobe after effects, which I don't have. I'm going to need to do this in VMS.

Any help is appreciated.