Getting back on topic....
Other tips.
Avoid two word names. Domains with a single word are easier for people to remember and google.
Avoid 'clever' spellings like 'Lenz' etc, you only have to keep explaining it to people.
As Zaskar said, get a pro to design a logo, and keep it simple. Artwork can be a fortune to reproduce for letterheads and cards if they are full of colour and graduations.
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