One thing you do have to do, (apart from the normal checks with Companies House if you're in the UK), is to make sure all the domain names are available, and buy them up too. The last thing you want (and this has happened to me) is someone getting a domain like a .biz or .net that's the same as your .com or .co.uk etc. Google any prospective names and see if anyone else has them. You should also go to Yell.com and check for sole traders with the same name too. Finally, pick something individual and distinctive. So many companies are video this or video that. Think like the guys that came up with 'Egg' for a credit card name.
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