Everyday life, and just bouncing ideas off the other guys. Quite often, I'll come up with a "one line idea" and someone else will develop it from there. Quite a lot of our ideas work like that. We have a private area on our messageboard where we just post any ideas we have, no matter how small.
If I was advising people, I'd say to just write down absolutely every idea you have, even if it's just one phrase or sentence, then go back to it every couple of months until you can get something out of it.
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