With the integration process underway, Pinnacle's broadcast offerings – including the Deko® on-air graphics system and the MediaStream™ playout server – will be integrated into the Avid Video division, which will remain headquartered in Tewksbury , Massachusetts . Avid will also continue to develop the Pinnacle Liquid™ family, leveraging it across products and markets served by both the Avid Video and Consumer divisions.

The new Consumer division, which will retain the Pinnacle Systems name and be headquartered in Mountain View , California , will house Pinnacle's consumer products, including Pinnacle Studio™ and other TV viewing products. Jeff Hastings , former chief operating officer of M-Audio, which Avid acquired in August of 2004, will assume the position of vice president and general manager of the new Pinnacle Systems division. Prior to his time at M-Audio, Hastings held a range of executive positions at consumer technology companies, including Rio Audio, where he served as president, as well as Sonic Blue and ReplayTV.