Not discounted. However, it's currently the de facto standard and is the first thing a noob should be made aware of...
...until a cam comes with ONLY USB2 (or it transfers faster than real time, i.e uses solid state media other than tapes), it's probably the wisest thing to recommend: no drivers, guaranteed compatibity and (theoretically) no dropped frames at full res.
I'll get off my soap box now.
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